Mitsumi enters India with INR ₹700-1,000 crore plan

Mitsumi Distribution has entered the Indian market, setting out plans for a nationwide IT and mobile distribution business across major cities and smaller centres.

The company said it will commit between ₹700 crore and ₹1,000 crore to the expansion over the next three years. It earmarked the funding for infrastructure, inventory and local credit support for partners.

Mitsumi Distribution operates as an IT distributor across the Middle East and Africa. The India move marks its next international expansion step, with the company positioning India as a long-term market for the group.

Initial footprint

Mitsumi Distribution said it has started operations in Mumbai, Delhi and Bengaluru. It said its India team has more than 30 professionals.

The company said it plans to expand into Tier 2 and Tier 3 cities in line with demand and vendor partnerships. It also said it will continue to invest in local talent as it grows.

In its initial phase, Mitsumi Distribution said it is establishing a logistics network across 14 locations in India. The company described the network as a way to cover major and emerging markets and improve reach and availability.

Channel focus

Mitsumi Distribution said it intends to work with resellers, enterprises and institutions. It also flagged system integrators, small and medium-sized business partners, large-format retail and online players as target channels for its India plans.

Jagat Shah, Chairman and CEO, Mitsumi Group, described the company's approach as a strategic commitment rather than a short-term move.

"India is at a defining moment in its technology journey, where scale, aspiration and digitization are converging at an unprecedented pace. For MITSUMI Distribution, India is not a tactical market entry but a long-term strategic commitment. Our vision is to build a distribution platform that matches the country's diversity and depth, combining global best practices with strong local execution. Over the next three years, our planned investment in infrastructure, inventory, and local credit will allow us to build one of the most robust and reliable distribution networks in the country. We are here to invest, scale responsibly and become a trusted enabler of India's next phase of technology growth," said Jagat Shah, Chairman and CEO, Mitsumi Group.

The company said the planned investment will cover warehouse and logistics infrastructure, inventory capacity and credit arrangements for partners. It framed local credit as part of its approach to scaling distribution relationships across the country.

Mitesh Shah, Founder & Managing Director, Mitsumi Group, said the business expects to lean on experience and market knowledge in India.

"With our deep Indian roots, and understanding of this market, we see this expansion as a homecoming as much as a growth move. What partners and brands can expect from MITSUMI Distribution in India is clarity of intent and consistency of execution. Our focus is on creating a high-performance distribution engine, backed by strong logistics, disciplined credit, market intelligence, and deep partner engagement. By working closely with system integrators, SMB partners, large-format retail, and online players, we aim to ensure that the latest IT and mobile technologies are available, accessible, and profitable for every stakeholder in the value chain" said, Mitesh Shah, Founder & Managing Director, Mitsumi Group.

Operating model

Mitsumi Distribution said its India strategy will centre on local teams and scalable infrastructure. It also cited credit support, after-sales service and logistics as parts of its service approach.

The company said it intends to replicate aspects of its Middle East and Africa operating model in India. It highlighted operational execution, transparent relationships, and joint business planning with vendors and partners.

Mitsumi Distribution said it expects its India operation to become a growth driver for the wider group over time.