Marketing stories
Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.
A voluntary framework may help brands and agencies avoid disputes over consent, attribution and commercial use as AI spreads through marketing.
Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.
Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.
Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.
England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.
MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.
Bad contact data is costing large Australian organisations hundreds of thousands of dollars a year through delayed payments, fraud risk and wasted spend.
Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.
More creators in Southeast Asia, Taiwan and Brazil can now earn commissions by tagging Shopee products in Instagram posts and Reels.
The Florida optical shop lifted revenue by 16% after owner Lea Agramonte used free training to tighten budgets and adopt digital tools.
In-house teams often miss hidden salary, tooling and efficiency costs that can wipe out the savings from ditching agency retainers.
Americans largely misunderstand how chatbots source brand answers, leaving companies at risk of being invisible in AI search results.
