Customer data stories
More than half of UK and Irish hospitality businesses fear AI could expose customer and company data, a new survey shows.
AI tools have surfaced customer records and other sensitive files at 29% of firms, highlighting weak Microsoft 365 governance.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
Despite widespread confidence in governance, UK companies are already seeing AI tools surface sensitive data as Copilot rollouts accelerate.
Cost-of-living pressure is pushing households towards cheaper indulgences, with personal care, digital goods and travel holding up best.
As AI agents spread across workplaces, static credentials are proving too risky for sensitive tasks and customer-facing systems.
Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.
Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
Enterprises face a new security gap as AI agents spread without oversight, with one preview model finding attack paths in hours rather than days.
Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.
Business users could get answers in natural language without moving sensitive data, as Starburst adds AIDA to its Enterprise Platform.
Complaints over data handling are mounting across UK finance and health, with the ICO seeing the sharpest rise in retail and manufacturing too.
Poor address records are driving misdeliveries, extra fuel use and customer churn, costing retailers GBP £11.60 a parcel on average.
Marketers could cut manual campaign work as the new platform uses customer data and AI agents to trigger actions across channels in real time.
Shoppers in Malaysia will gain a single AI-led journey across AEON services as the retailer starts linking buying, payments and rewards with Google Cloud.
Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.
Organisers say the two-day programme will tackle deepfake hiring, data sovereignty and the mounting risks of AI-driven cyber attacks.
Australian venues are turning to mobile-first systems to cut labour pressure, reduce errors and lift spend per table amid tight margins.
Customer data and service security may be at risk, as nearly one in five UK telecom web servers leak configuration details, a study finds.