Economic downturn stories

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

KPMG survey finds most executives will keep pouring money into artificial intelligence through a recession, with USD $186 million planned on average next year.

Entrepreneurs increasingly see AI as a tool for efficiency and cost-cutting, not a springboard to new markets or sustainability goals.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

Companies appointing women CFOs see a 10% boost in shareholder returns, linked to broader experience and strategic leadership, a new report reveals.

Auvik's latest trend report highlights a surging interest in Wi-Fi 7, cloud security, and 'cloud cost' amid a complex tech landscape.

IT professionals' mental health impacted by reduced cyber security budgets, Integrity360 survey shows.

With the economy in a state of flux, a proactive, a high-performing Finance and Accounting team is the best asset an organisation can have.

Over a third of Australian companies have made lay-offs in the last year, according to a study by Capterra. Find out more here.

Spending on stimulus packages alone may not be enough to improve the lives of New Zealanders amidst the economic downturn. Innovation is key.