Forrester stories - Page 7

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

BillingPlatform named Overall Leader and Exemplary Vendor in ISG's 2025 Revenue Recognition Buyers Guide, excelling in usability and ROI among 18 vendors.

Forrester forecasts global generative AI spending to soar from USD $2.3bn in 2023 to USD $13.8bn in 2024, urging firms to optimise escalating costs strategically.

Netskope expands its partnership with Microsoft to integrate data security across cloud and AI environments, enhancing protection for enterprise users.

LevelBlue will acquire Aon's Cybersecurity and IP consulting teams, including Stroz Friedberg, adding 300 experts and boosting global cyber defence services.

FICO leads Forrester's AI decision platforms report, achieving top scores for its platform's innovation and decision-making capabilities among 15 vendors.

Forrester highlights ten emerging technologies, including AI chips and digital twins, set to drive business value and boost efficiency by 2025.

Illumio partners with NVIDIA to enhance Zero Trust security for critical infrastructure, boosting visibility and breach containment across IT and OT systems.

Illumio and NVIDIA have partnered to integrate Illumio's breach containment with NVIDIA BlueField DPUs, boosting Zero Trust security for critical infrastructure.

Zscaler to acquire Red Canary, enhancing AI-powered security ops to speed up threat detection and response, expected to close in August 2025.

Research reveals 71% of APAC business buyers are under 45, with 68% using generative AI, reshaping purchasing towards personalised, consultative engagement.

A Forrester report finds 78% of automation leaders plan to implement aerial drone automation within a year, boosting efficiency across industries.

BillingPlatform tops MGI Research's Agile Billing report, rated highest among 50 vendors for its enterprise-grade, agile billing solutions.

Qualtrics leads Forrester's Employee Experience Management Platforms report, scoring top marks in AI-powered surveys and analytics for boosting workforce engagement.

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

Neo4j launches Aura Graph Analytics, a serverless, no-ETL graph analytics solution that boosts AI insights by up to 80%, available on a pay-as-you-use basis.

Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.

Forrester's report reveals top cybersecurity threats in 2025, including regulatory upheavals, deepfakes, AI risks, insider threats, and GenAI-driven extortion.

Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.

Illumio unveils Illumio Insights, an AI-driven cloud security tool that detects and neutralises cyber threats across hybrid and multi-cloud environments in real time.