ROI stories - Page 11
NICE named leader in IDC's 2024 conversational AI report
Thu, 20th Mar 2025
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uc
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cx
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martech
NICE has been recognised as a Leader in the IDC MarketScape for Worldwide Conversational Intelligence and Analytics 2024, showcasing significant market innovation.
Cynet appoints Meghan AuBuchon as Chief Marketing Officer
Thu, 20th Mar 2025
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ai security
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cybersecurity
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cmo
Cynet has appointed Meghan AuBuchon as Chief Marketing Officer to enhance its global marketing strategy and boost growth amid a leadership overhaul.
Report reveals growing revenue gap in B2B content marketing
Thu, 6th Mar 2025
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ecm
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cx
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
Salesforce launches Agentforce 2dx to optimise AI workflows
Thu, 6th Mar 2025
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digital transformation
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cx
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martech
Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.
KnowBe4 platform promises up to 400% return on investment
Fri, 21st Feb 2025
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ransomware
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data analytics
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advanced persistent threat protection
A report by Hobson & Company reveals that organisations using KnowBe4's HRM platform can achieve a ROI of 200% to 400% within just 3.5 months.
Marketers anticipate rise in content demands by 2025
Fri, 14th Feb 2025
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data analytics
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martech
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personalisation
A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.
Appfire acquires Flow from Pluralsight to enhance portfolio
Thu, 6th Feb 2025
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saas
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devops
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apm
Appfire has acquired Flow, a prominent Software Engineering Intelligence platform, from Pluralsight, aiming to boost support for engineering teams.
AI reshaping procurement & security: experts weigh in
Thu, 6th Feb 2025
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ai
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cybersecurity
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procurement
The rise of artificial intelligence is reshaping procurement and cybersecurity, as firms look to harness its potential while safeguarding critical data.
AI needs process intelligence for meaningful impact
Wed, 5th Feb 2025
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digital transformation
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supply chain
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genai
A new study by Celonis reveals that 89% of business leaders believe AI needs Process Intelligence for effectiveness, as 58% express concerns over process inefficiencies.
Fragmented cybersecurity costs firms up to 5% revenue
Mon, 3rd Feb 2025
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firewalls
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digital transformation
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advanced persistent threat protection
IBM and Palo Alto Networks highlight that fragmented cybersecurity solutions can cost companies up to 5% of annual revenue, urging firms to adopt integrated platforms.
A well-oiled machine: How ERP solutions drive ROI and better customer experiences
Wed, 29th Jan 2025
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data analytics
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cx
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martech
Enterprise resource planning (ERP) systems are revolutionising equipment dealerships by streamlining operations and enhancing customer satisfaction, driving significant ROI.
Equativ updates Maestro platform for better ad management
Mon, 27th Jan 2025
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martech
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clean technologies
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sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.
AI in 2025: Multi-modal, data access, & infrastructure
Mon, 27th Jan 2025
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storage
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aiops
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llms
Haoyuan Li, CEO of Alluxio, predicts that by 2025, multi-modal training and innovative data strategies will reshape AI infrastructure and its deployment.
SandboxAQ secures $300m to advance AI quantum tech
Thu, 26th Dec 2024
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llms
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ai
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cybersecurity
SandboxAQ has secured over $300 million in funding, bringing its pre-money valuation to $5.3 billion as it advances in AI and quantum technology.
Akamai reveals $9.6m benefit and 152% ROI from Guardicore use
Thu, 19th Dec 2024
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firewalls
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advanced persistent threat protection
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breach prevention
A recent Forrester study reveals Akamai's Guardicore Segmentation solution offers organisations a USD $9.6 million benefit over three years and 152% ROI.
APAC enterprises to prioritise AI ROI by 2025, says report
Thu, 19th Dec 2024
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digital transformation
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cx
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martech
A new report indicates that over half of Asia-Pacific enterprises expect to optimise AI investments for better long-term ROI by 2025, moving beyond initial trials.
AI's impact on cybersecurity: challenges & strategies
Tue, 17th Dec 2024
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advanced persistent threat protection
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genai
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data privacy
As AI's influence grows, the cybersecurity landscape will face new regulations and challenges by 2025, urging firms to adapt to dynamic compliance measures.
Canto launches platform to aid in digital asset management
Thu, 12th Dec 2024
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digital transformation
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cx
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martech
Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.
Analytic Partners strengthens APAC leadership with new roles
Thu, 5th Dec 2024
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cfo
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leadership
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woolworths
Analytic Partners has promoted Paul Sinkinson to Managing Director, APAC, and appointed Nikki Taylor as Director of Marketing for the region.
Avanade advises mid-market firms to rethink AI strategies
Tue, 3rd Dec 2024
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ai ethics & governance
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avanade
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roi
Avanade is urging mid-market firms to rethink AI adoption, focusing on a people-centric approach amid concerns over job displacement and workplace dynamics.