TCS partners with Paris Marathon to revolutionise race tech

Tata Consultancy Services has been named the Official AI & Technology Partner of the Schneider Electric Marathon de Paris in a partnership lasting for the next three years.

The partnership will utilise Tata Consultancy Services' expertise in artificial intelligence, data analytics, and digital innovation. This is aimed at enhancing the race experience, making it more personalised, interactive, and accessible for both runners and spectators.

The Schneider Electric Marathon de Paris adds to Tata Consultancy Services' growing roster of global running events, which includes World Marathon Major races in major cities such as New York, London, Chicago, Boston, and Sydney, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. Across these 14 global running events, more than 600,000 runners participate annually.

Yann Le Moenner, Chief Executive Officer of Amaury Sport Organisation, said, "We are delighted to welcome TCS to the Schneider Electric Paris Marathon family of partners. Thanks to its expertise in new technologies and artificial intelligence, TCS will continue to grow the event, strengthen the engagement of all audiences, and enrich the digital experience. Together, we aim to offer an ever more immersive and connected experience, serving both runners and spectators."

The Schneider Electric Marathon de Paris attracts over 55,000 participants from more than 145 nationalities. The collaboration with Tata Consultancy Services aims to leverage AI, data analytics, and digital twin technology for advancements in race strategy, personalised training insights, performance tracking, and sustainability.

Tata Consultancy Services has established itself as a reliable partner for global corporations, offering advanced technology solutions to complex challenges. The company's commitment to integrating technology with sports for community benefit has been widely acknowledged. Notably, it has become the second global IT services brand to surpass the USD $20 billion mark, with a brand valuation of USD $21.3 billion, as reported in the Brand Finance IT Services 2025 rankings.

Abhinav Kumar, Chief Marketing Officer of Tata Consultancy Services, commented, "Our partnership with the Scheider Electric Marathon de Paris aligns with TCS' commitment of being a trusted transformation partner for our clients, communities, and the ecosystems in which we live and work. This engagement reflects our commitment to using technology towards empowering athletes, optimising race experiences, and transforming the future of sports. By integrating advanced analytics, AI, digital twin technologies across various aspects of the marathon experience, we not only aim to enhance performance and well-being, but also shaping a more connected and intelligent sporting ecosystem at one of the world's most iconic race."

The agreement will also make use of Tata Consultancy Services Pace PortTM Paris, part of its network of innovation hubs across 12 cities globally. Initial areas for exploration will include AI-powered immersive race experiences, personalised AI trainers, and well-being strategies, as well as performance insights and tools to improve motivation and engagement.

Rammohan Gourneni, Managing Director of Tata Consultancy Services France, remarked, "For the past 30 years, TCS has played a pivotal role in France as a technology provider. We are proud to continue our commitment to the community with this new partnership for the Schneider Electric Marathon de Paris. I look forward to engaging our clients and partners in this race as we harness our technology expertise and passion for AI and innovation to create an unforgettable marathon experience."

Tata Consultancy Services has been present in France since 1992 and currently supports over 80 major French companies, including 18 CAC40 companies. Recent investments in the country include four delivery centres in Paris-Suresnes, Lille, Poitiers, and Toulouse. These initiatives underscore Tata Consultancy Services' ongoing commitment to the French market and its dedication to local innovation.