Adobe stories
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_8cfd0226c846852f824a.webp)
Adobe enhances Illustrator, Photoshop with AI-driven features
3 days ago
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ai
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martech
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photoshop
Adobe unveils major updates for Illustrator and Photoshop, enhancing productivity and creativity with new AI-powered tools like Generative Shape Fill and Generate Image.
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_72831a1d42a308b0339b.webp)
Campaign management software market to reach $10.2B by 2034
4 days ago
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crm
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
![Story image](../../../../../uploads/story/2024/07/19/preview_techday_af14c130347497e80e7f.webp)
Adobe reveals USD $14.2 billion online sales during Prime Day
Last week
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data analytics
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martech
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bnpl
Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.
![Story image](../../../../../uploads/story/2024/07/16/preview_techday_88bba919348b0410c1cb.webp)
Adobe forecasts USD $14 billion online spend for Prime Day
Last week
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data analytics
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martech
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bnpl
Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.
![Story image](../../../../../uploads/story/2024/07/08/preview_techday_f68172ebdbb80e3fe474.webp)
Adobe report: APJ leads in GenAI adoption over US and Europe
This month
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martech
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ai
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investment
Adobe's latest report reveals the Asia Pacific and Japan region leads in generative AI adoption, outpacing the US and Europe with a 65% implementation rate.
![Story image](../../../../../uploads/story/2024/07/04/preview_ian_tickle.webp)
Freshworks appoints Ian Tickle as VP for Europe expansion
This month
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martech
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adobe
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oracle
Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company’s expansion across the continent.
![Story image](../../../../../uploads/story/2024/07/03/preview_image001__10_.webp)
Adobe appoints Keith Eadie as APAC General Manager
This month
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data analytics
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martech
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ai
Adobe has named Keith Eadie as the new General Manager for the Asia Pacific region, strengthening efforts to boost customer experience and regional growth.
![Story image](../../../../../uploads/story/2024/07/03/preview_techday_7f950482f2f589b2b440.webp)
Techcombank unveils AI-driven innovations to enhance customer experience
This month
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digital transformation
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hyperscale
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public cloud
Techcombank has unveiled AI-driven innovations aiming to elevate customer experience and position itself as a leader in Vietnam's banking sector.
![Story image](../../../../../uploads/story/2024/06/27/preview_techday_3775c8833e8280676bfe.webp)
Adobe launches Content Hub integrated with Experience Manager
Last month
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ecm
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martech
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cms
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.
![Story image](../../../../../uploads/story/2024/06/27/preview_MixCollage-27-Jun-2024-01-50-PM-2786.webp)
WE Communications appoints new international leadership team
Last month
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martech
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adobe
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growth
WE Communications strengthens international leadership, appointing Nichole Provatas as EVP, International Head of Integrated Marketing, and Brian Keenan as EVP, International Head of Insights and Analytics.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_430244d2112090815b43.webp)
Adobe & TikTok partner to streamline content creation
Last month
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martech
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content creation
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adobe
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_6bd4ea0ae330089e62bf.webp)
Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
Last month
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devops
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ecm
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martech
Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.
![Story image](../../../../../uploads/story/2024/06/07/preview_Claire_Darling_Headshot.webp)
Clari appoints Claire Darling as new CMO to drive growth
Last month
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martech
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it automation
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adobe
Clari appoints Claire Darling as new CMO; leveraging her expertise to drive growth and solidify its position as a leader in AI-powered revenue technology.
![Story image](../../../../../uploads/story/2024/06/07/preview_img-D3dXbMgKmu3a7BuGDU4E3jQx.webp)
Australians sceptical about digital content reliability says study
Last month
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martech
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ai
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adobe
Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-5XSkdZjpenI8aqY0F2RrHnWT.webp)
Adobe introduces AEP AI Assistant to boost enterprise productivity
Last month
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martech
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cx
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data privacy
Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-HhQDxjurcdKLJkAcD2x2170I.webp)
HackerOne launches PartnerOne for expanded cybersecurity access
Last month
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devops
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martech
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apm
HackerOne unveils PartnerOne, a new partner program, to simplify access to its human-powered security solutions, enhancing collaboration and revenue opportunities.
![Story image](../../../../../uploads/story/2024/05/30/preview_img-O9ydxiul3V43ZYvyxDKx2LiB.webp)
US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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data analytics
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fintechs
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.
![Story image](../../../../../uploads/story/2024/05/29/preview_img-8MpYC282bEcCDbs368k3EYc1.webp)
Deloitte Digital wins top prize at Adobe ANZ Partner Awards
Wed, 29th May 2024
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digital transformation
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martech
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adobe
Deloitte Digital clinches top honour at Adobe ANZ Partner Awards 2024 for stellar performance and innovation. Datacom and Anchora also receive accolades.
![Story image](../../../../../uploads/story/2024/05/23/preview_img-4kwnO8vnkxC5EvtGfGErZFxg.webp)
IBM unveils major Watson, AI & open source innovations
Thu, 23rd May 2024
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firewalls
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hyperscale
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public cloud
At IBM's annual THINK conference, major updates to the watsonx platform were announced, including new open-source AI models, tools, and data capabilities, set to redefine enterprise AI.
![Story image](../../../../../uploads/story/2024/05/22/preview_img-CNMnIQJy5BTo1uI2TipMP8Ca.webp)
Adobe’s new AI features enhance Lightroom & Adobe Express
Wed, 22nd May 2024
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ai
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martech
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adobe acrobat
Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.