Adobe stories
The trade association says current laws may be too slow for AI-powered attacks that can identify weaknesses and launch cybercrime with less expertise.
Business users can now build spreadsheets, whiteboards and dashboards in Claude as Anthropic widens its AI assistant beyond coding.
Adobe is trying to keep its software central as generative AI spreads, by letting customers use its tools alongside outside models and agents.
Creators could gain new protections from commercial AI style copying as Adobe lobbies regulators in several countries for clearer licensing rules.
Creative teams will get agent-based tools and new workflows as Adobe rolls out updates across Firefly, Creative Cloud and GenStudio.
The updates broaden Adobe's AI tools for creators and marketers, with new assistants, partner models and Microsoft integrations now rolling out across its software.
Users can now keep image, video and design work in one place as Adobe rolls out more AI tools and broader agent access in Firefly.
The update gives designers and video editors more automated tools inside Adobe's main apps, while keeping manual control over files and edits.
Disney will get early access to Adobe's latest AI tools as the companies push custom models into films, parks and sports content.
Marketers can now manage campaigns and customer journeys inside ChatGPT, Claude, Gemini and Copilot as Adobe widens its AI reach.
Creators can now add up to 60-second clips from Universal Music Group and Warner Music Group catalogues inside Adobe's Premiere mobile app.
Eligible startups will get 12 months of free access to Adobe and Semrush tools as the software group courts founders with tight budgets.
European broadcasters are gaining a new AI blueprint to keep data, models and newsroom systems under local control as agents spread into production.
Professional Mac users will get touch controls for the first time, alongside a new OLED screen and M5 Pro or M5 Max chips.
Creative and coding apps will run locally on RTX Spark laptops as Nvidia and partners add AI tools, security and gaming support before launch.
Nearly two in five Australians now use generative AI to help pick brands, and most still want to make the final purchase decision themselves.
The partnership is set to reshape Alpine's digital outreach from 2027, as Adobe tools help target fans through AI search and personalised content.
Adobe and NVIDIA are expanding their partnership to accelerate AI processing in creative software, cloud media workflows and customer engagement.
The partnership will let Tennis Australia personalise digital content and on-site guidance for fans, while supporting year-round growth beyond January.
AI-referred shoppers are now far more valuable to US retailers, with Adobe finding they generate 83% more revenue per visit than other visitors.
