Content Creation stories
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.
Cloudinary launches AI-powered tools to ensure image authenticity and streamline editing at scale, helping brands maintain trust and quality in digital visuals.
Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.
Fake ads on YouTube, Google spread malware posing as free trading platform access, targeting users and creators with credential-stealing scams, warns Bitdefender.
Cloudflare launches NET Dollar, a US dollar-backed stablecoin, to enable fast, secure payments for AI-driven services on the emerging agentic web.
Qualcomm launches Snapdragon X2 Elite chips for premium Windows PCs, delivering up to 75% faster CPU and advanced AI with multi-day battery life.
Cloudflare launches Content Signals Policy, enabling creators to control how AI companies use their online content, enhancing robots.txt capabilities.
Customer Science unveils Knowledge Quest, an AI tool enhancing Australian contact centres with real-time, accurate information to boost efficiency and satisfaction.
Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.
A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.
The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.
LG Electronics Australia and Paramount Australia launch IP-based live channels on LG Smart TVs, offering 24/7 content without the need for a terrestrial aerial.
Generative AI is empowering 62% of small UK businesses to innovate and compete, unlocking growth without the major costs faced by larger firms.
HONOR launches festive deals up to GBP £692 off, with bundles including tablets, watches and headphones on its latest smartphones in the UK.
Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.
New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.
YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.
Stephen Patterson has been appointed CEO of Edinburgh-based Pufferfish Displays, aiming to expand the company's spherical display and content creation business.
Marketers face resource strains but turn to authentic content and AI to boost social media engagement, says PhotoShelter's 2025 report of 400 US marketers.