Customer engagement stories - Page 10
Ava May Aromas partners with Sprii to launch live shopping in 2024
Wed, 24th Jan 2024
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cx
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martech
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partner programmes
UK fragrance brand Ava May Aromas teams up with tech firm Sprii to introduce live shopping experiences in 2024, amplifying customer engagement.
Simon Rollenbeck joins Komo Technologies as marketing head
Tue, 23rd Jan 2024
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cx
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martech
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digital entertainment
Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.
Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA
Wed, 17th Jan 2024
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cx
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martech
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it automation
Data management leader Cohesity appoints IT industry veteran Olivier Savornin as Group VP of Sales for EMEA, enhancing its drive for modern data security in the region.
OneTap Loyalty revolutionises retail with payment card-integrated rewards
Tue, 16th Jan 2024
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cx
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martech
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christmas
Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.
BlackLine appoints industry veteran Emily Campbell as new CMO
Mon, 15th Jan 2024
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network infrastructure
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digital transformation
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cx
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Fri, 12th Jan 2024
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digital signage
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public cloud
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cx
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.
Tray.io unveils Tray Advantage to bolster enterprise automation efforts
Thu, 11th Jan 2024
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cx
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martech
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ai
Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.
Vonage secures National Innovation Award for enhancing guest experience
Fri, 5th Jan 2024
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cx
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martech
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digital entertainment
Global cloud communications leader Vonage wins the National Innovation Award for Guest Experience 2023 for its transformative technologies enhancing customer experience in hospitality.
Integral Ad Science launches Quality Attention measurement tool
Fri, 5th Jan 2024
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cx
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martech
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healthtech
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
Tech trends shaking up the Australian retail sector in 2024
Wed, 3rd Jan 2024
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data analytics
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cx
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martech
Resurgence of RFID technology, generative AI with voice commerce, unified supply chain management, and AR integration is set to revolutionise Australia's retail scene.
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Wed, 3rd Jan 2024
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data analytics
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cx
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data science
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
Demand for Microsoft Dynamics set to triple by 2033
Tue, 2nd Jan 2024
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crm
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data analytics
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digital transformation
The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.
B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
Thu, 28th Dec 2023
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data analytics
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cx
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martech
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
Revenue Grid unveils AI-driven sales efficiency enhancements in Winter '23 release
Wed, 20th Dec 2023
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data analytics
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cx
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martech
Revenue Grid increases sales efficiency with AI-driven enhancements in its Winter 23 release, including improved data capture and streamlined workflows.
Cognizant acquires Thirdera to expand ServiceNow capabilities
Mon, 18th Dec 2023
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cx
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martech
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ai
Cognizant has purchased ServiceNow elite partner Thirdera, boosting its presence in the AI-driven automation sector.
Verint leads in Conversational AI according to Opus Research report
Thu, 14th Dec 2023
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uc
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data analytics
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cx
Verint is recognised as an industry leader in Conversational AI in the Opus Research 2023 report, praising its Intelligent Virtual Assistant.
Ecosystm & Verint Playbook highlights wider scope needed for CX strategies
Tue, 12th Dec 2023
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uc
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data analytics
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cx
New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.
Deposco unveils top eCommerce & retail trends for 2024
Thu, 7th Dec 2023
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cx
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martech
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ecommerce
Deposco Europe’s Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.
Tanium appoints Nick Lim as new Vice President for APAC region
Wed, 6th Dec 2023
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cx
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martech
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advanced persistent threat protection
Endpoint security firm Tanium appoints Nick Lim as VP for the APAC region, strengthening its growth and customer engagement.
Steven Hua joins ControlUp as Chief Marketing Officer to boost global growth
Wed, 6th Dec 2023
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saas
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uc
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cx
ControlUp appoints Steven Hua, a seasoned marketer, as Chief Marketing Officer to accelerate its global customer acquisition and growth strategy.