The Ultimate Guide to Customer Relationship Management
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Indian Customer Relationship Management News
Regional stories with direct local relevance
DRA launches Chennai's first AI home sales assistant
DRA launches Chennai's first multi-lingual AI home sales assistant, giving buyers instant project details and scheduling site visits.
Business Next launches AI platform for India's BFSI sector
Business Next has launched AGENTNEXT, India's first AI agent platform, to modernise banking and financial services, aiming for 60-70% task automation.
Opkey secures USD $47 million to enhance AI ERP solutions
Opkey secures USD $47M in Series B funding led by PeakSpan Capital to advance its AI-powered ERP automation platform, aiming to streamline cloud ERP transformations.
Building L.I.V.E. enterprises with a fusion of AI and digital transformation
AI: A transformative force in the future of digital transformation. Discover its impact in the L.I.V.E. enterprises approach.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Sinch named leader in IDC communications platform study
Why brand visibility is the most critical metric in today's AI-driven world
Expert Columns
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
AI-era contact centres become strategic CX data hubs
How phone validation turns dead leads into real sales
Why more SaaS vendors are embedding data quality into their core platforms
Recent Customer Relationship Management News
Klue breach lets attackers steal Salesforce CRM data
Trusted third-party access has let attackers quietly pull large volumes of Salesforce records from enterprise systems via a Klue integration.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Earnix launches AI orchestration system for insurers
Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.
Saviynt adds AI agent runtime controls & verification
The new controls could help enterprises stop AI agents from exporting data or changing records when their actions stray beyond approved intent.
Orderfox AI spots missing CHIRON machine tool buyers
More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.
Atsign adds AI architecture tools for enterprise teams
Enterprise teams can now define AI agent permissions and security controls earlier, as Atsign's update links live architecture design with model prompting.
Braze report says data beats AI for personalisation
Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.
Rivvun AI raises USD $7.55m seed round led by Sitara
The funding will help the Seattle-based startup tackle revenue and spend leakage that can cost large companies billions across complex supply chains.
Airspeed raises USD $20 million in Series A funding
The funding will help the London- and New York-based software group expand its AI agents for revenue teams and hire globally.
8x8 launches Pulse conversational intelligence for customers
The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.
OpenAI adds Codex plugins & site preview for business
Non-developers are driving Codex growth, prompting OpenAI to add business plugins and a preview for shareable internal sites.
Aircall buys Piper AI to boost sales workflow automation
The deal ties customer conversations to CRM updates and deal signals, aiming to cut manual admin for thousands of sales teams.
Litera brings Foundation 365 to Microsoft 365 Copilot
Law firms can now access client relationship data inside Microsoft 365 Copilot, a move aimed at boosting CRM use and cross-selling.
Sanofi taps Snowflake for AI drug development push
Field sales teams will get AI-generated call plans in seconds as Sanofi expands Snowflake use across research, procurement and operations.
Gainsight launches agentic stack for customer retention
The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.
Zoom launches ZoomMate AI tool for workplace tasks
The new service links meetings with enterprise systems, letting users trigger workflows and draft documents without switching apps.
Snowflake buys Natoma & deepens AWS tie with USD £6bn
The move gives Snowflake a wider governance layer for enterprise AI and locks in a USD $6 billion AWS spend over five years.
Addepar unveils AI tools for investment professionals
The rollout aims to cut manual reconciliation and improve portfolio visibility as wealth managers face rising pressure to automate reporting and client updates.
Formula 1 app adds race experience for Grand Prix fans
Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.
Boomi, Gong tie AI agents to live customer revenue signals
Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.