The Ultimate Guide to Customer Relationship Management
2024 edition
Overview
Also known as CRM.
CRM software helps organisations address their customers with one voice, a historically difficult task especially for ‘at scale’ businesses. CRM systems track interactions and activities with customers and potential customers, creating referenceable records enabling anyone in the organisation to rapidly understand any given customer at any given time. CRM systems become repositories of customer information which can be assessed and analysed, identifying trends and opportunities for maximizing value delivered to each customer, and reciprocally improving sales performance for the company.
Analyst reports
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Gartner on CRM & Ransomware
Rubrik unveils Salesforce Data Protection for enhanced ...
Last month
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FMI on CRM & Data Analytics
Campaign management software market to reach $10.2B by ...
Tue, 23rd Jul 2024
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Gartner on CRM & RPA
Creatio secures USD $200 million to reach unicorn statu...
Tue, 2nd Jul 2024
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_1fcdaf03c53b8e727d32.webp)
IoT Analytics on CRM & Data Analytics
Cybersecurity, AI, IoT top enterprise tech priorities f...
Thu, 20th Jun 2024
![Story image](../../../../../uploads/story/2024/05/27/preview_img-kigeFX2YLs1thoabjKdp9jAy.webp)
Gartner on CRM & CX
IFS tops EAM market for third year with US$452 million ...
Mon, 27th May 2024
Expert columns
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By Stephen Butler of Red Rain Corporation
Maximising the power of client relationships
Last month
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By Vijay Sundaram of Zoho
Navigating the path to sustainable success: Strategies ...
Last month
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By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
Tue, 2nd Jul 2024
![Story image](../../../../../uploads/story/2024/07/01/preview_techday_81a4f349eac50ab67d8c.webp)
By Annexa
Myths and misconceptions about cloud ERP debunked
Mon, 1st Jul 2024
![Story image](../../../../../uploads/story/2024/03/21/preview_martyn_riddle_2021-1.webp)
By Martyn Riddle of Verint
Three reasons contact centres are embracing Open CcaaS
Thu, 21st Mar 2024
More expert columns
![Story image](../../../../../uploads/story/2024/02/26/preview_Naresh_Duddu.webp)
By Naresh Duddu of Infosys
Europe's Low Code No Code Revolution: Unlocking Innovat...
Mon, 26th Feb 2024
![Story image](../../../../../uploads/story/2024/02/14/preview_img-WCfYmsozGQxrPameoPSjxTaI.webp)
By Nicola Stewart of Projectworks
Mastering year-round profitability at your consultancy ...
Fri, 23rd Feb 2024
![Story image](../../../../../uploads/story/2024/02/22/preview_image-2__1_.webp)
By Lucas Randall of PaperCut
Why is Printing the Last to Reach the Cloud?
Thu, 22nd Feb 2024
![Story image](../../../../../uploads/story/2024/02/14/preview_Jason-Carr.webp)
By Jason Carr of Fuel Design Ltd
Enhancing eCommerce customer loyalty: The power of pers...
Wed, 14th Feb 2024
![Story image](../../../../../uploads/story/2024/02/05/preview_img-YljyMqJrkmEkGDEN4e95ZogC.webp)
By Peter Hughes of RingCentral
Putting all your eggs in one communication basket is ne...
Mon, 5th Feb 2024
![Story image](../../../../../uploads/story/2024/02/01/preview_img-T5LxNiU93Ez82KyGcgEpyc1B.webp)
By Steve Young of SnapLogic
Secure Parking transforms with cutting-edge tech
Thu, 1st Feb 2024
Top players
Recent news
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_1e4a13100c4ca0691912.webp)
About Cloud Services
Hyland unveils new features enhancing Alfresco & AP too...
3 days ago
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_715c580fe7ac0c5dd5a8.webp)
About Digital Transformation
Opkey secures USD $47 million to enhance AI ERP solutio...
Last month
![Story image](../../../../../uploads/story/2024/08/20/preview_techday_3a562d157c8b54dfc0f1.webp)
About Software-as-a-Service
AppOmni unveils new threat detection features for SaaS ...
Last month
![Story image](../../../../../uploads/story/2024/08/18/preview_techday_6e9cb1cbef564be119af.webp)
About Software-as-a-Service
SnapLogic & Adobe celebrate 10 years of successful part...
Last month
![Story image](../../../../../uploads/story/2024/08/07/preview_techday_6988ad7e815360d0839e.webp)
About Collaboration
Survey shows gaps in business' efforts to enhance CX
Last month
More news
![Story image](../../../../../uploads/story/2024/08/01/preview_techday_d5b307ed9bf86b5d7a95.webp)
About Animal welfare
WIRES partners with Engaging to upgrade CRM for wildlif...
Thu, 1st Aug 2024
![Story image](../../../../../uploads/story/2024/07/24/preview_Keynote-8__1_.webp)
About Software-as-a-Service
Study reveals SGD$2.4 trillion loss due to poor agreeme...
Thu, 25th Jul 2024
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_2125915894639d02cbc7.webp)
About Digital Marketing
Digital marketing challenges persist for Singapore comp...
Thu, 25th Jul 2024
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_b6fa23f4ad552bbbd85f.webp)
About Customer service
Salesforce unveils fully autonomous AI customer service...
Wed, 24th Jul 2024
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_23b60eb7272a53525aa1.webp)
About Artificial Intelligence
Businesses face revenue loss due to underutilisation of...
Tue, 23rd Jul 2024
Even more news
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_bd81555155f8e8e68db0.webp)
About Software-as-a-Service
Rocketlane secures USD $24 million Series B funding for...
Wed, 17th Jul 2024
![Story image](../../../../../uploads/story/2024/07/03/preview_techday_7c6910481bfb36bf8798.webp)
About Cost
Salesforce unveils first LLM benchmark for CRM industry
Wed, 3rd Jul 2024
![Story image](../../../../../uploads/story/2024/06/28/preview_techday_bb8c7ed018440c5e50a5.webp)
About Legal technology
Red Rain unveils major updates to RedView CRM for law f...
Fri, 28th Jun 2024
![Story image](../../../../../uploads/story/2024/06/24/preview_techday_dc545753329b5b1693f3.webp)
About Integration
Directo launches AUD$3 million capital raise to boost g...
Tue, 25th Jun 2024
![Story image](../../../../../uploads/story/2024/06/09/preview_techday_8b9ef39a49581a66ac91.webp)
About Cloud Services
Lucinity launches AI copilot plug-in at Money2020 Europ...
Mon, 10th Jun 2024
Job moves
![Story image](../../../../../uploads/story/2024/08/13/preview_Lila_Tretikov_Headshot.webp)
Move at Microsoft
Zendesk appoints Lila Tretikov to board of directors
Last month
![Story image](../../../../../uploads/story/2024/07/23/preview_2_-__Names_L-R__Iman_Muhammad__Regional_Vice_President_and_Country_Director__Salesforce_Indonesia__Sujith_Abraham__Senior_Vice_President_and_General_Manager__Salesforce_ASEAN.webp)
Move at Salesforce
Salesforce appoints Iman Muhammad as leader, opens Jaka...
Tue, 23rd Jul 2024
![Story image](../../../../../uploads/story/2024/05/03/preview_Steve_OKeeffe.webp)
Move at Oracle
Epicor appoints Steve O'Keeffe as Regional VP for UK & ...
Mon, 6th May 2024
![Story image](../../../../../uploads/story/2024/02/21/preview_iseek_CEO_Scott_Hicks__left__with_Executive_Director_Jason_Gomersall_.webp)
Move at YourDC
Internet pioneer Scott Hicks takes the helm at iseek
Thu, 22nd Feb 2024
![Story image](../../../../../uploads/story/2024/02/08/preview_Abe_FW.webp)
Move at Cisco
Freshworks names Abe Smith as Chief of Global Field Ope...
Thu, 8th Feb 2024
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