Freemium stories

Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

SkillsVR launches ACTIVATE MDM Lite, a free six‑month VR fleet tool as organisations adapt to Meta's changing Quest hardware strategy.

Agentic AI market set to grow from USD $7.28 billion in 2025 to over $41 billion by 2030, driving automation and transforming sectors from cybersecurity to customer service.

Acronis blocked over 7.5m cyberattacks last year, expanding its security tools and partner base, securing Champion status in Canalys's Cybersecurity Leadership Matrix.

Easy365Manager Freemium launches to safeguard small businesses from critical vulnerabilities in Microsoft Exchange servers, supporting up to 25 users at no cost.

CAST has unveiled its CAST SBOM Manager, an automated tool designed to streamline Software Bill of Materials management for software providers facing new compliance mandates.

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

How does WhatsApp, the messaging giant, generate revenue? We explore its diverse streams, from business services to digital payments.

Huawei's Pangu-Weather AI model, which can predict weather events in seconds, is released to the public for free.

Optimizer HQ debuts Texta, a cost-effective SMS marketing tool for SMEs, priced at just NZD $0.04 per text. Free setup, two-way messaging, and no contracts.