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Opinion stories

Ps keith mcfarlane globality   1

4 real AI shifts that will define procurement in 2026

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By 2026, AI will transform procurement with specialised models, transparent governance, autonomous agents, and new security standards boosting trust and efficiency.
How china s tech leaders are battling the data quality crisis  1

For China to lead in AI, it must first master its data foundation

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China's vast data economy faces hurdles from poor data quality, prompting a push to build a clean, reliable foundation crucial for AI leadership.
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No AI without HI: Why human intelligence is the real competitive edge in the age of AI

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In 2026, the true AI edge lies not in tools or data but in Human Intelligence, guiding ethical, innovative, and resilient use of technology.
Mobile game developers analyzing vibrant game ads with charts

The creative arms race: How AI and UA funding is changing the landscape of gaming

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AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today’s competitive mobile market.
Ps simon hayward vice president of sales emea freshworks e1755063247645

Q&A: How software waste and complexity are undermining the UK’s productivity ambition

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UK firms waste 20% of software spend and lose 7% of revenue to complexity, hindering productivity amid the Autumn Budget's focus on efficiency.
Ps ataccama andrea eaton headshot

Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust

Last week
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Ataccama names Andrea Eaton as Chief Marketing Officer to expand its data trust platform amid growing AI adoption and regulatory demands in finance and insurance.
Ps simon hayward vice president of sales emea freshworks e1755063247645

What Black Friday revealed about retail’s customer service challenges

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Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.
Digital shield protecting network ai brains reinforcing cybersecurity

Time to call up AI reinforcements in the cyber wars

Last week
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opinion
AI powered by Reinforcement Learning is revolutionising cybersecurity, enhancing vulnerability detection and cutting false positives in threat testing.
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Deep-dive review: Asus ROG Xbox Ally X handheld gaming PC

Last week
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opinion
The ROG Xbox Ally X is a handheld Windows gaming PC, sponsored by Xbox, offering portable gaming with high-end AMD hardware and mixed user experience.
Ps nam lam headshot

2026: Ushering in a new era of adaptive identity that is business-critical

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As digital risks grow in Australia, 2026 will see adaptive identity become vital for securing every access point against advanced threats, including AI-driven attacks.
Ps untitled 1 sss

2026 Predictions: Marketing and ad trends across APAC

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opinion
In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.
Human brain merging with digital charts and analytics ai advertising

2026 trends: AI’s impact on advertising strategy and execution

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Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.
Healthcare data cleansing and management

Why clean, accurate data matters for better healthcare delivery

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Accurate patient data is vital for healthcare, improving communication, billing, and care quality through robust data cleansing and real-time validation.
Untitled 1 ps

Annexa, REA Group celebrate 10 years of partnership and ongoing financial technology innovation

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REA Group and Annexa mark a decade of successful partnership, innovating finance systems and driving continuous tech advancements since 2014.
Javlnot landscape

The 10-minute Compliance Check for insurance brokers

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Compliance breaches by insurance brokers surged, with $3.7M in penalties; JAVLN offers a 10-minute scorecard to simplify audit readiness and documentation.
2025.12   kevin gallerin  apac ceo. ywh ps

Artificial intelligence and cybersecurity - The promise and the peril

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AI is set to transform Southeast Asia’s economy by 2030, but rising AI-powered cyber-attacks demand continuous, adaptive security solutions.
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Every retail company needs to be a technology company

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Retailers in Australia and New Zealand must act like technology firms, using real-time data and strong security to thrive during peak shopping seasons.
Ps sharon melamed square

Four things to consider when choosing a business process outsourcing partner in 2026

Last week
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opinion
In 2026, choosing a BPO partner means valuing AI adoption, orchestration skills, compliance and proven business benefits over just cost savings.
The hidden cost of bad data why it s undermining your ai strategy

The silent AI killer: How data debt is sinking your machine learning dreams

Last week
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opinion
Bad data is undermining AI success, causing costly productivity losses, eroding trust, and risking regulatory penalties in organisations worldwide.
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Experts reveal key CX, personalisation and AI trends for 2026

Last week
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Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.