Opinion stories - Page 3

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

Atlassian rebuilt its search on OpenSearch and Kubernetes to power AI-ready, compliant, multi-tenant search for millions of global users.

As cyber risks and red tape surge, firms turn to ISO 27001 as a unified framework to tame fragmented compliance and build digital trust.

Agentic AI promises effortless digital delegation, but its admin-level access to data and systems creates profound privacy and security risks.

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

Fintechs face rising breaches where device visibility fails, as Hexnode warns static inventories can't secure modern endpoints or audits.

AI is reshaping cyber defence, not by replacing human analysts but by amplifying their judgment through collaborative, transparent platforms.

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

SonicWall NSM gives partners unified, scalable firewall management to cut misconfigurations, costs and complexity across networks.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

SonicWall's SonicSentry SOC cut short a Saturday night cyberattack, spotting rogue ScreenConnect activity and isolating a compromised PC.

Blended wired, wireless and PoE networks demand unified firewalls like SonicWall TZ to cut risk, complexity and long-term security costs.

SonicWall's future-proof firewalls help partners cut rip-and-replace, boost security and lock in long-term customer loyalty.

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

Wialon took 12 top partners from 12 countries off road at the Dakar Rally, turning desert telematics into a high-stakes team challenge.

CISOs now face a dual AI mandate: securing fast‑growing AI systems while deploying AI to transform and harden enterprise defences.

In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

Virtual power plants are emerging as cheaper, flexible grid allies, turning homes, EVs and batteries into a fast-growing virtual energy network.