Rebrand stories

Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.

Doorly secures GBP £600,000 to accelerate its shift from barber-booking app to nationwide on-demand home services marketplace.

Australian mortgage law firm Purcell Partners has rebranded as Lextech, signalling a sharper focus on technology alongside its legal services for lenders.

Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.

Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.

Bizcap Canada relaunches under global Bizcap brand with new broker portal, revamped pricing and faster finance approvals for SMEs.

Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.

FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.

Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.

OneAdvanced has successfully integrated three Australian software firms, launching six portfolios to drive growth and enhance customer value across ANZ.

November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.

NZ's Rocket Mobile launches as a new telecommunication service bringing unlimited data plans, aiming to challenge rival companies' hidden costs.

Australian fintech Tic:Toc rebrands as Tiimely, illustrating growth in their enterprise business accounting for 40% of total revenue.

Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.

Judd joins after serving as CFO of Tourism Holdings, while Purchase has managed key accounts within One NZ's Enterprise division.

Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.

Gentari officially rebranded renewable energy solutions provider WIRSOL Energy, following the completion of its full acquisition in February 2023.

TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.

Fintech company Zai announces the appointment of Shamus Hodgson as Group CEO, leading embedded payment orchestration solutions in Australia.

Jon Lang, who is the CEO of Lumify Group, joins us today to tell us more about Lumify Group and what they do for their customers.