Rebrand stories
AEM Networks rebrands amid growing AI testing demands
This month
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network infrastructure
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devops
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manufacturing
AEM Networks widens its test kit as AI-driven bandwidth, latency and audit pressures push the Singapore unit beyond cable certification into fibre and RF.
Abacus adopts single brand after Medicus IT merger
Last month
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data protection
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fintech
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advanced persistent threat protection
Abacus unveils a single global brand after its merger with Medicus IT, uniting financial and healthcare cybersecurity under one banner.
Everpure rebrands from Pure Storage with 1touch deal
Tue, 24th Feb 2026
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storage
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data protection
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dr
Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
Author-it unveils brand refresh & AI-focused roadmap
Thu, 22nd Jan 2026
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uc
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data analytics
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digital transformation
Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.
Global Cloud Xchange rebrands to FLAG with new focus
Thu, 3rd Apr 2025
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uc
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partner programmes
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ai
Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.
November sees 29% surge in ransomware attack victims
Wed, 20th Dec 2023
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healthtech
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legal
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rebrand
November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.
Messaging tech pioneer Known rebrands as Kudosity in strategic shift
Thu, 16th Nov 2023
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data analytics
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digital transformation
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cx
Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
Lista unveils new branding and focus on personal finance
Wed, 11th Oct 2023
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financial literacy
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rebrand
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accessibility
Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.
PPDS appoints Franck Racapé as head of global commercial
Fri, 13th May 2022
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digital signage
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devops
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apm
PPDS announces new global management structure and team to accelerate growth plans, led by Franck Racapé, Martijn van der Woude, and Robert Hsu.
GoTo appoints Michael Day as Vice President of Partner Sales
Fri, 8th Apr 2022
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uc
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collaboration
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software
GoTo appoints Michael Day as VP of partner sales, leading the newly launched GoTo Partner Network and aiming to grow global partner programs.