Sports Technology (SportsTech) stories
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.
Smart socks and GPS from Danu Sports are helping University of Queensland researchers bring lab-grade biomechanics to Brisbane's trails.
Irish start-up MoveAhead is using motion-tracking mobile games to get Australian kids off the couch and building basic movement skills.
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.
Meta and Oakley launch AI-powered sports glasses starting at USD $399, featuring a 3K camera, AI assistant, and water resistance for athletes worldwide.
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
Rugby Australia will use Tixserve's digital-only ticketing for the 2025 British and Irish Lions Tour, enhancing fan experience with secure, app-based tickets.
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
By 2050, Australia will blend digital and physical worlds in homes, education, and leisure, driven by AI, smart tech, and seamless integration.
Huawei's Watch GT 5 Series launches in Australia from AUD $289, offering up to 14 days battery, advanced health tracking, and rugged design features.
Oakley Meta HSTN glasses combine AI, Ultra HD 3K camera, open-ear audio, and PRIZM lenses for athletes and fans in a bold, tech-savvy wearable.
Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.
The San Jose Sharks partner with Cambridge Consultants and Sportsology to integrate AI in hockey coaching, aiming to revolutionise tactics with data-driven insights.
Liveheats secures AUD $1.3m seed funding to expand its digital scoring platform for action sports globally, aiming to boost events and athlete performance.
Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club's data security in a digital era.
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.