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Aston Martin Aramco Formula One Team has brought its AMR Network programme to Singapore, gathering partners from technology, finance and business under the theme Speed of Change.
The programme convenes the team's commercial partners for discussions on how organisations respond to rapid shifts in markets and technology.
Singapore marks the next stage of the initiative after the inaugural AMR Network Technology Forum at the team's AMR Technology Campus in Silverstone. This edition expands beyond a technology-focused gathering to include a wider group from the team's partner base.
Participants at the Singapore event include Cohere, Glenfiddich, Cognition, ServiceNow, Zscaler, Pepperstone and CoinPayments. Sessions include panel discussions and media roundtables on how businesses assess and respond to change.
The group spans sectors linked to the Formula One team's commercial network, including artificial intelligence, financial technology, cybersecurity, computing, enterprise software, digital assets and consumer brands. The aim is to examine how companies turn new technology, new information and new approaches into an advantage while moving quickly enough to keep pace with market change.
The move reflects how Formula One teams are extending partner relationships beyond race sponsorship and branding. In recent years, teams across the sport have used their platforms to host business forums, technology discussions and executive networking events, linking sponsors with one another as well as with the teams themselves.
For Aston Martin Aramco, the AMR Network appears to be part of a broader effort to turn a sponsorship portfolio into a business community. The programme is intended to support collaboration, commercial ties and discussion across its partner ecosystem.
Jefferson Slack, Managing Director, Commercial, Aston Martin Aramco Formula One Team, said: "Formula One is fundamentally an environment of constant change. Every race, every session and every decision presents new information, and the ability to assess that information and act on it quickly is critical.
"Businesses are now facing similar challenges. The organisations building for the future are not necessarily the ones with the best model today; they are those with the ability to adapt as quickly as the market around them changes - and that's the thinking behind the 'AMR Network' in Singapore. We're bringing together an extraordinary group of partners and leaders from technology, finance and business to share ideas and explore what 'Speed of Change' means in their respective industries. After all, in racing, in AI, in finance, standing still is the real risk.
"Our partner ecosystem is central to how we are building for the future and the 'AMR Network' gives us a platform to take those relationships beyond Formula One, creating opportunities for collaboration, conversation and innovation across the industries we and our partners operate in."
The Singapore gathering also connects the programme with a regional business audience at the intersection of finance, digital assets and technology. That matters because the city-state has become a regular base for companies seeking access to Asian investors, institutions and technology buyers.
Hosting the event in Singapore also aligns with Formula One's wider commercial pattern of building activity around race weeks and major business gatherings. Teams increasingly use these moments to stage private meetings, forums and client events alongside the sporting calendar.
The AMR Network's emphasis on adaptation and fast decision-making also mirrors a message often used by Formula One organisations when speaking to corporate audiences. Racing teams routinely draw parallels between trackside decision-making and boardroom pressures, particularly in sectors dealing with data, software, financial markets and cybersecurity.
What distinguishes the Singapore edition is the breadth of the partner list and the attempt to frame a shared business question across unrelated industries. Rather than focusing only on engineering or data systems, the event brings together businesses facing different commercial pressures but a similar need to react quickly to change.
That approach may help Aston Martin Aramco deepen ties with companies that want more from Formula One partnerships than visibility during grands prix. For sponsors and partners, access to peer companies and senior business discussions can be as valuable as hospitality or branding rights.
The event also underlines how Formula One teams are presenting themselves not only as sports organisations but as conveners of executive networks. In that model, the team acts as a hub connecting partners across sectors that might not otherwise meet through a racing relationship alone.