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Content Authenticity Initiative (CAI) stories

Adobe just rewrote the rules of graphic design
Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Last month
DigiCert maps 2026 AI trust & quantum security agenda
Disaster Recovery

DigiCert maps 2026 AI trust & quantum security agenda

DigiCert predicts Asia-Pacific firms will prioritise AI integrity, certificate automation and quantum-safe cryptography in 2026 security plans.

By Sean Mitchell • 6 min read • Mon, 22nd Dec 2025
Adobe launches free app to secure digital content attribution
Marketing Technologies

Adobe launches free app to secure digital content attribution

Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.

By Jed Nykolle Harme • 5 min read • Fri, 25th Apr 2025
Samsung's Galaxy S25 to support AI image provenance
Marketing Technologies

Samsung's Galaxy S25 to support AI image provenance

Samsung's Galaxy S25 will feature Content Credentials for AI-generated images, bolstering digital content authenticity as the firm joins the C2PA.

By Melania Watson • 2 min read • Thu, 23rd Jan 2025
Exclusive: Adobe's Andy Parsons discusses efforts to combat disinformation
Marketing Technologies

Exclusive: Adobe's Andy Parsons discusses efforts to combat disinformation

Adobe's Andy Parsons reveals new tech tools aimed at combatting disinformation and improving content authenticity as part of a broader digital trust initiative.

By Melania Watson • 5 min read • Wed, 16th Oct 2024
Adobe unveils new Firefly video model and updates image tools
Marketing Technologies

Adobe unveils new Firefly video model and updates image tools

Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.

By Melania Watson • 4 min read • Tue, 15th Oct 2024
Adobe launches AI assistant for students
EduTech

Adobe launches AI assistant for students

Adobe's new Acrobat AI Assistant subscription for college students simplifies study routines by summarising documents and offering intelligent citations.

By Imee Dequito • 3 min read • Tue, 17th Sep 2024
Elastic joins CAI to combat digital misinformation with Adobe
Marketing Technologies

Elastic joins CAI to combat digital misinformation with Adobe

Elastic joins the Content Authenticity Initiative to combat digital misinformation using its search and data analysis prowess, reinforcing online content transparency.

By Imee Dequito • 3 min read • Mon, 9th Sep 2024
Cloudinary supports C2PA standard to combat fake media
Microsoft

Cloudinary supports C2PA standard to combat fake media

Cloudinary supports the C2PA standard to enhance digital media transparency, partnering with Dow Jones to combat fake content amid the rise of AI-generated media.

By Catherine Knowles • 3 min read • Fri, 5th Jul 2024
TikTok to join content authenticity initiative in fight against deepfakes
EduTech

TikTok to join content authenticity initiative in fight against deepfakes

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

By Tom Raynel • 3 min read • Fri, 10th May 2024
Adobe unveils advanced creative control in fresh Photoshop update
Marketing Technologies

Adobe unveils advanced creative control in fresh Photoshop update

Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.

By Tom Raynel • 3 min read • Wed, 24th Apr 2024
Adobe Firefly unveils Structure Reference for enhanced GenAI control
Marketing Technologies

Adobe Firefly unveils Structure Reference for enhanced GenAI control

Adobe Firefly's game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.

By Imee Dequito • 3 min read • Wed, 27th Mar 2024
Google joins C2PA, bolstering fight against digital misinformation
Marketing Technologies

Google joins C2PA, bolstering fight against digital misinformation

Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.

By Tom Raynel • 3 min read • Fri, 9th Feb 2024
Leica launches the first camera with built-in Content Credentials
Content Creation

Leica launches the first camera with built-in Content Credentials

Leica launches M11-P, the world's first camera with built-in Content Credentials, a major development for photojournalism and the fight against misinformation.

By Kaleah Salmon • 3 min read • Tue, 31st Oct 2023
Adobe and Google collaborate on GenAI and AI ethics
Marketing Technologies

Adobe and Google collaborate on GenAI and AI ethics

Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.

By Catherine Knowles • 4 min read • Thu, 11th May 2023
Adobe unveils Firefly, a family of creative generative AI
Marketing Technologies

Adobe unveils Firefly, a family of creative generative AI

Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.

By Gaurav Sharma • 5 min read • Thu, 23rd Mar 2023
Bringing the next wave of Artificial Intelligence to Creative Cloud
Marketing Technologies

Bringing the next wave of Artificial Intelligence to Creative Cloud

From the launch of Photoshop to the rise of 3D, Adobe has a 40-year history of helping lead the creative community through technological transformations.

By Nadine Rogers • 4 min read • Thu, 20th Oct 2022
Adobe partners with Leica and Nikon to implement content into cameras
Marketing Technologies

Adobe partners with Leica and Nikon to implement content into cameras

Adobe has partnered with Leica and Nikon to implement provenance technology into their cameras, increasing trust in digital work.

By Nadine Rogers • 4 min read • Thu, 20th Oct 2022

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