Customer data stories - Page 7
World Aquatics to migrate core systems to Alibaba Cloud by 2028
Wed, 30th Jul 2025
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data analytics
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digital transformation
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martech
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
Brands boost social commerce spend despite western slow uptake
Fri, 11th Jul 2025
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martech
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cdp
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marketing
Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.
Qantas latest in string of cyber attacks on the aviation sector globally
Wed, 2nd Jul 2025
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mfa
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martech
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breach prevention
A significant cyber-attack on Qantas exposed personal data, highlighting a rising wave of airline breaches by the financially motivated hacker group Scattered Spider.
NiCE & Snowflake partner to boost secure AI-driven data sharing
Tue, 17th Jun 2025
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uc
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data analytics
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digital transformation
NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.
Amplitude launches AI Agents to streamline product optimisation
Thu, 12th Jun 2025
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saas
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data analytics
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digital transformation
Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.
HubSpot launches direct connector for ChatGPT CRM insights
Fri, 6th Jun 2025
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saas
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crm
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data analytics
HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.
How retailers can stay profitable amidst economic uncertainty
Thu, 5th Jun 2025
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digital transformation
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cx
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martech
Retailers must harness data-driven agility and real-time inventory visibility to navigate U.S. tariffs and economic uncertainty while staying profitable.
Adidas data breach highlights supply chain risk for retailers
Thu, 29th May 2025
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data protection
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phishing
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martech
Adidas has suffered a data breach via a third-party provider, exposing customer information and highlighting rising cyber risks in retail supply chains.
LexisNexis data breach exposes 364,000 personal records
Thu, 29th May 2025
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data protection
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data analytics
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martech
LexisNexis has suffered a data breach exposing personal details of over 364,000 people via a third-party software platform, raising security concerns.
Marks & Spencer cyber attack sparks customer data security fears
Thu, 15th May 2025
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data protection
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phishing
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martech
Marks and Spencer's recent ransomware attack exposed customer data, raising concerns over cyber security and highlighting the need for robust protection and swift response.
NICE & ServiceNow partner on AI to unify customer service
Thu, 8th May 2025
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
Amperity launches AI agent to unify fragmented customer data
Fri, 2nd May 2025
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devops
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data analytics
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martech
Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.
Arohan wins CRIF award for data-driven financial inclusion in India
Fri, 2nd May 2025
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data analytics
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digital transformation
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martech
Arohan Financial Services wins CRIF Data Excellence Award 2025 for leveraging data analytics to enhance microfinance and financial inclusion in India.
One in fourteen workers use China-based AI apps, study shows
Fri, 18th Apr 2025
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data protection
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cloud security
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martech
Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.
Amperity names Dawn Lepore Chairman of the Board
Mon, 7th Apr 2025
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digital transformation
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fintech
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cx
Amperity has appointed Dawn G. Lepore as Chairman of its Board, bringing her extensive experience in technology and retail to the role.
Adobe & AWS join forces to enhance digital marketing
Wed, 19th Mar 2025
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hyperscale
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
Mostly AI launches open-source toolkit for synthetic data
Thu, 6th Feb 2025
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data analytics
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martech
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cdp
Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.
Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
Study finds 8.5% of GenAI prompts risk data exposure
Fri, 17th Jan 2025
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data protection
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martech
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cdp
A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.
Travel industry faces rising threat from malicious bots
Tue, 14th Jan 2025
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martech
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cdp
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credit card fraud
The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.