Customer engagement stories - Page 6

Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.

Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.

Acxiom has launched Axcelerate, a toolkit designed to help businesses transform raw data into actionable insights via Google Cloud.

Sendbird launches an AI chatbot for Shopify, powered by GPT-4o, enabling 4.6 million merchants to enhance customer interactions with no-code integration.

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.

Bank of China (Hong Kong) has launched a feature allowing customers to track carbon emissions via spending, thanks to a new partnership with fintech firm Cogo.

Coveo’s 2024 Relevance Report reveals 49% of U.K. shoppers face customer experience issues, with higher dissatisfaction among Gen Z and Millennials at 71%.

Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.

As AI adoption expands in Australia, 68% of businesses are already using AI while 23% plan to in the next year. Ethical and strategic AI integration is essential.

Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.

OpenPayd doubles growth for the second year, hitting over GBP £40 million ARR, as embedded finance adoption surges. CEO Dimitrova eyes new milestones.

Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

More Telecom partners with SourseAI to leverage AI for enhanced marketing strategies, aiming to improve customer engagement and optimise budget use amidst today's economic challenges.

AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.

Despite significant investments, many digital transformation initiatives are falling short. Experts say connectivity maturity and platform strategies are key to real success.

Edenred Payment Solutions has named Rehana Mitha, an expert in cloud-based payment solutions as it snew Managing Director.

Newgen Software launches LumYn, an AI-driven hyper-personalisation platform set to transform customer engagement and profitability in the banking sector globally.

Altium is pouring resources into Bangalore, aligning with India's 'Make in India' drive to tap into its electronics market. This expansion includes a new office and educational initiatives.