Market research Stories

Global Stories

Market research stories

Alteryx unveils agentic automation tools for analysts

Many firms are still wrestling with trust and governance as analysts spend 3.7 hours a week correcting AI outputs, survey data shows.

By Sofiah Nichole Salivio • 4 min read • Today

Supply Chain

AdBlue market seen reaching USD $41.5 billion by 2033

Tighter emissions rules and diesel freight demand are expected to lift AdBlue sales to USD $41.5 billion by 2033, the report says.

By Mark Tarre • 4 min read • Last week

Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Last week

Data Analytics

RingCentral wins Metrigy top provider awards in CCaaS

Customer experience buyers are rewarding platforms that tie service quality to revenue gains, with RingCentral standing out in Metrigy's latest study.

By Sean Mitchell • 4 min read • Last week

Data Science

Rumblings launches AI platform for marketing decisions

The Australian startup is targeting a fast-growing market as marketing teams seek clearer guidance from data rather than more automated content.

By Sean Mitchell • 5 min read • This month

Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.

By Joseph Gabriel Lagonsin • 4 min read • This month

Data Analytics

Bloomfire unveils guide to enterprise intelligence systems

Fragmented knowledge and search systems are leaving many firms with AI tools they distrust, despite rising budgets and heavy spending.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Market research stories

Data Protection

UK consumers want human checks in insurance AI use

Human oversight remains a red line for many policyholders, with only 30% of UK consumers happy for insurers to use AI on pricing decisions.

By Sean Mitchell • 4 min read • Yesterday

Data Analytics

Square AI launched in Australia for small businesses

Small firms could save hours on admin as the free assistant turns sales data into plain-language answers inside Square's platform.

By Mark Tarre • 4 min read • Yesterday

Fintech

Afterpay Arena deal to reshape Sydney venue payments

The five-year deal could ease upfront costs for fans and boost spending on tickets, food and merchandise at one of Australia's busiest arenas.

By Karen Joy Bacudo • 4 min read • Yesterday

Data Protection

UK consumers screen calls amid contact centre trust gap

Many legitimate calls are being ignored as scam fears and opaque AI use erode trust in contact centres across the UK.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago

Data Protection

Xero launches AI bootcamp for Kiwi small businesses

Privacy worries and mistrust are slowing AI uptake among Kiwi small firms, despite 61% already using the technology, Xero says.

By Karen Joy Bacudo • 6 min read • 3 days ago

Digital Transformation

UK shoppers wary of AI product images, survey finds

Trust in online retail is at risk, with 72% of UK shoppers worried AI-generated product recommendations could mislead them.

By Sofiah Nichole Salivio • 4 min read • Last week

Artificial Intelligence

Homebuyers grow more confident as AI tools gain ground

Prospective buyers are increasingly using AI and other digital tools to navigate an unsettled housing market, with 59% feeling more confident than a year ago.

By Sofiah Nichole Salivio • 3 min read • Last week