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Market research stories

'Self-learning' AI big boon for Qualtrics' CX
Unified Communications

'Self-learning' AI big boon for Qualtrics' CX

Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.

By David Shilovsky • 5 min read • Last month
US audit firms shift focus from AI adoption to oversight
Data Analytics

US audit firms shift focus from AI adoption to oversight

US audit firms are now scrutinising AI outputs more closely as adoption spreads and concerns over judgment and compliance persist.

By Shannon Williams • 4 min read • Last month
eCommerce AI spending rises as leaders fear readiness gap
Data Protection

eCommerce AI spending rises as leaders fear readiness gap

Despite higher budgets, 73% of eCommerce leaders say their firms are not ready for wider AI use, survey data show.

By Shannon Williams • 4 min read • Last month
Automotive microcontroller market set to hit USD $15.1bn
Cartech

Automotive microcontroller market set to hit USD $15.1bn

More chips in connected and electric cars are set to lift demand for vehicle control systems to USD $15.1 billion by 2033.

By Sofiah Nichole Salivio • 4 min read • Last month
Investors eye GPUs as alternative asset, survey finds
DataCentre infrastructure

Investors eye GPUs as alternative asset, survey finds

Despite limited familiarity, 75% of investors surveyed by Nuway Capital and KPMG Ireland said they are optimistic about GPUs as an alternative asset class.

By Karen Joy Bacudo • 4 min read • Last month
ShareGate survey says AI exposed data at 29% of firms
Data Protection

ShareGate survey says AI exposed data at 29% of firms

AI tools have surfaced customer records and other sensitive files at 29% of firms, highlighting weak Microsoft 365 governance.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UK firms face AI data exposure despite Copilot confidence
Data Protection

UK firms face AI data exposure despite Copilot confidence

Despite widespread confidence in governance, UK companies are already seeing AI tools surface sensitive data as Copilot rollouts accelerate.

By Sofiah Nichole Salivio • 4 min read • Last month
Data centre market set to hit USD $1.08 trillion by 2034
Unified Communications

Data centre market set to hit USD $1.08 trillion by 2034

Cloud and AI demand is driving heavy investment in new facilities, with the global market forecast to more than triple by 2034.

By Sean Mitchell • 4 min read • Last month
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Last month

Stories from Other Regions

Market research stories

Small firms lag on AI security training, survey finds
Data Protection

Small firms lag on AI security training, survey finds

Only 10% of small firms train staff on AI security, leaving many exposed as adoption grows and cyber fears rise.

By Karen Joy Bacudo • 4 min read • Last week
AI saves marketers time but not strategy, survey says
Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Most UK shoppers oppose dynamic pricing for groceries
Customer Experience

Most UK shoppers oppose dynamic pricing for groceries

Britons are far more likely to reject changing grocery prices than embrace them, with fairness and clear pricing still driving loyalty.

By Shannon Williams • 3 min read • Last month
US SMBs keep cybersecurity automation despite budget strain
Data Analytics

US SMBs keep cybersecurity automation despite budget strain

Inflation is forcing smaller firms to trim tech spend, but security tools are still seen as worth the cost amid costly breach risks.

By Mark Tarre • 3 min read • Last month
Irish business leaders gain confidence in AI, despite remaining unease
Digital Transformation

Irish business leaders gain confidence in AI, despite remaining unease

Irish executives are saving time with AI, but the country still ranks as the most wary of its impact among four European markets.

By Catherine Knowles • 3 min read • Last month
UK firms back open source to bolster AI sovereignty
Hybrid Cloud

UK firms back open source to bolster AI sovereignty

Many UK IT leaders say open source could reduce reliance on a single AI vendor, even as most lack robust governance for autonomous tools.

By Sean Mitchell • 4 min read • Last month
Australian small business owners face succession cliff
Marketing

Australian small business owners face succession cliff

Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Plaid says AI is reshaping consumer finance expectations
Data Protection

Plaid says AI is reshaping consumer finance expectations

More than half of Americans used AI to manage money last year, as consumers increasingly expect financial apps to offer guidance, not just data.

By Karen Joy Bacudo • 4 min read • Last month
AI saves small business leaders 6 to 10 hours a week
Software-as-a-Service

AI saves small business leaders 6 to 10 hours a week

More than half of small business leaders report higher productivity after adopting AI, with spending linked to savings of up to 10 hours a week.

By Kaleah Salmon • 3 min read • Last month