Market research stories
AI use in investing is now mainstream, with 78.3% of 2,100 respondents across 19 countries saying they consult tools for insights.
Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.
It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.
The new system aims to help businesses turn stalled generative AI pilots into measurable returns by unifying customer data and oversight.
Boardroom focus shifted to war risk in Q1, with Iran mentions jumping as chief executives kept AI at the top of the agenda.
Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
Many firms are preparing to let software bargain and buy for them, even as consumers remain wary of giving AI free rein over spending.
Rising AI traffic is pushing firms to treat wireless upgrades as a growth bet, with most planning bigger budgets and faster refreshes.
Lower running costs and emissions rules are accelerating battery-powered machinery uptake across construction, farming and mining sites.
Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.
Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.
More Japanese institutions now see crypto as a diversification tool, though volatility, fraud risks and regulatory gaps still curb wider adoption.
Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.
AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.
Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.
Middle-income households in Singapore are increasingly using cryptocurrency to diversify portfolios and buffer rising costs, a new survey shows.
Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.
Smaller firms are using artificial intelligence to cut admin time, with data analysis and scheduling topping the list of practical tasks.
Recurring billing firms could cut costs and failed collections as 73% say card payments still cause persistent operational headaches.