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Market research stories

Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Last month
Brainwaves launches AI platform for marketing teams
Digital Transformation

Brainwaves launches AI platform for marketing teams

It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.

By Mark Tarre • 4 min read • Last month
Infobip launches AgentOS platform, targets agentic AI shift
Unified Communications

Infobip launches AgentOS platform, targets agentic AI shift

The new system aims to help businesses turn stalled generative AI pilots into measurable returns by unifying customer data and oversight.

By Sean Mitchell • 3 min read • Last month
AI dominates US CEO calls as Iran references surge
Software-as-a-Service

AI dominates US CEO calls as Iran references surge

Boardroom focus shifted to war risk in Q1, with Iran mentions jumping as chief executives kept AI at the top of the agenda.

By Mark Tarre • 3 min read • Last month
System1 adds AI-led tools to Test Your Ad platform
Data Analytics

System1 adds AI-led tools to Test Your Ad platform

Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.

By Catherine Knowles • 3 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
Visa says AI agents may soon negotiate business deals
Digital Transformation

Visa says AI agents may soon negotiate business deals

Many firms are preparing to let software bargain and buy for them, even as consumers remain wary of giving AI free rein over spending.

By Karen Joy Bacudo • 4 min read • Last month
Cisco says Wi-Fi spend shifts to growth as AI bites
Firewalls

Cisco says Wi-Fi spend shifts to growth as AI bites

Rising AI traffic is pushing firms to treat wireless upgrades as a growth bet, with most planning bigger budgets and faster refreshes.

By Sean Mitchell • 4 min read • Last month
Off-highway vehicles shift to electric power as batteries improve
Data Analytics

Off-highway vehicles shift to electric power as batteries improve

Lower running costs and emissions rules are accelerating battery-powered machinery uptake across construction, farming and mining sites.

By Shannon Williams • 4 min read • Last month
Click Frenzy & Power Retail enter liquidation
Digital Transformation

Click Frenzy & Power Retail enter liquidation

Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.

By Sean Mitchell • 3 min read • Last month
KPMG survey finds leaders keep AI spending despite recession
Data Analytics

KPMG survey finds leaders keep AI spending despite recession

Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.

By Catherine Knowles • 4 min read • Last month

Stories from Other Regions

Market research stories

World Cup viewership led by casual US fans, study finds
Marketing Technologies

World Cup viewership led by casual US fans, study finds

Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.

By Sofiah Nichole Salivio • 4 min read • Last month
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Last month
Australians eye electric vehicles as fuel costs bite
Cartech

Australians eye electric vehicles as fuel costs bite

Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Singapore sandwich class turns to crypto for stability
Crypto

Singapore sandwich class turns to crypto for stability

Middle-income households in Singapore are increasingly using cryptocurrency to diversify portfolios and buffer rising costs, a new survey shows.

By Karen Joy Bacudo • 3 min read • Last month
Spotify lets users switch video off across the platform
Marketing Technologies

Spotify lets users switch video off across the platform

Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.

By Sofiah Nichole Salivio • 3 min read • Last month
US SMBs use AI mainly for data analysis, schedules
Data Analytics

US SMBs use AI mainly for data analysis, schedules

Smaller firms are using artificial intelligence to cut admin time, with data analysis and scheduling topping the list of practical tasks.

By Sofiah Nichole Salivio • 3 min read • Last month
UK firms back bank-led recurring payments over cards
Fintech

UK firms back bank-led recurring payments over cards

Recurring billing firms could cut costs and failed collections as 73% say card payments still cause persistent operational headaches.

By Karen Joy Bacudo • 4 min read • Last month