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Market research stories

Zyxel tops techconsult firewall rankings, wins VPN acclaim
Firewalls

Zyxel tops techconsult firewall rankings, wins VPN acclaim

Users rated Zyxel highest for firewall ease of use and supplier support, giving the Taiwan-based vendor extra visibility in security buying decisions.

By Shannon Williams • 4 min read • Tue, 31st Mar 2026
Crunchyroll launches on Apple TV app in four markets
Gaming

Crunchyroll launches on Apple TV app in four markets

Viewers in four English-speaking markets can now sign up for nearly 25,000 hours of anime through Apple’s TV app.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026
AI & automation could lift law firm profits, study finds
Digital Transformation

AI & automation could lift law firm profits, study finds

Administrative tasks are still eating into law firm margins, with North American practices facing the sharpest pressure from fragmented systems and manual work.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 31st Mar 2026
Smart glasses drive 44% growth in global XR shipments
Gaming

Smart glasses drive 44% growth in global XR shipments

Smart glasses are reshaping the XR market, as headset shipments fell sharply and Meta kept its lead with 72.2% of global volume.

By Mark Tarre • 3 min read • Thu, 26th Mar 2026
UK, US firms abandon AI plans amid skills shortage
Digital Transformation

UK, US firms abandon AI plans amid skills shortage

Major UK and US professional services firms are shelving AI projects as skill shortages bite, exposing a gap between tech spend and staff readiness.

By Mark Tarre • 5 min read • Wed, 25th Mar 2026
Bazaarvoice finds AI review use fuels shopper mistrust
Customer Experience

Bazaarvoice finds AI review use fuels shopper mistrust

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

By Shannon Williams • 5 min read • Wed, 25th Mar 2026
AliExpress raises UK Brand+ price guarantee to £40
Marketing Technologies

AliExpress raises UK Brand+ price guarantee to £40

AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.

By Sean Mitchell • 4 min read • Fri, 20th Mar 2026
AI aids product discovery, but shoppers shun checkout
Data Protection

AI aids product discovery, but shoppers shun checkout

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026

Stories from Other Regions

Market research stories

Americas Procurement Congress: Procurement's agentic moment has arrived
Digital Transformation

Americas Procurement Congress: Procurement's agentic moment has arrived

Procurement teams are cutting sourcing cycles from weeks to hours as agentic AI shifts from pilot projects to board-level value creation.

By Steve Arentzoff • 4 min read • Tue, 31st Mar 2026
Australians split shopping across retailers to chase value
Customer Experience

Australians split shopping across retailers to chase value

Weaker loyalty and lower confidence are pushing most shoppers to compare prices across stores, with 67% splitting purchases to find value.

By Mark Tarre • 4 min read • Mon, 30th Mar 2026
Bon Charge™ launches recharge sale with AUD $500 off
eCommerce

Bon Charge™ launches recharge sale with AUD $500 off

Shoppers can save almost AUD $500 on red light and infrared devices as demand for at-home wellness tech grows in Australia.

By Sofiah Nichole Salivio • 3 min read • Mon, 30th Mar 2026
Britons set to spend GBP £2.39bn on Easter goodies
Marketing Technologies

Britons set to spend GBP £2.39bn on Easter goodies

Slower growth in Easter spending reflects cautious households, even as the holiday is set to generate GBP £2.39bn for retailers.

By Karen Joy Bacudo • 4 min read • Fri, 27th Mar 2026
OpenSearch named GigaOm leader in vector databases
Open source

OpenSearch named GigaOm leader in vector databases

OpenSearch named a Leader and Fast Mover in GigaOm's 2025 vector database radar, underscoring its growing role in AI search infrastructure.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
SAP finds UK brands overestimate customer experience
Customer Relationship Management

SAP finds UK brands overestimate customer experience

SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
Canadian law firms report strongest AI time savings
Digital Transformation

Canadian law firms report strongest AI time savings

Canadian law firms report the strongest AI time savings globally, yet many still battle lost billable hours and tangled tech stacks.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 25th Mar 2026
Late payments threaten Payday Super for small businesses
Crypto

Late payments threaten Payday Super for small businesses

Late payments leave Australian small firms fearing missed Payday Super, as Xero finds cash flow gaps and AUD $15,257 losses on average.

By Karen Joy Bacudo • 3 min read • Mon, 23rd Mar 2026
Only 3% of European shippers still avoid AI in logistics
Digital Transformation

Only 3% of European shippers still avoid AI in logistics

AI now underpins day-to-day transport planning for most European shippers, with just 3% yet to deploy it, Descartes survey finds.

By Sofiah Nichole Salivio • 4 min read • Sat, 21st Mar 2026
Samsung launches Jet 95S cordless vacuum in Australia
Smart Home

Samsung launches Jet 95S cordless vacuum in Australia

Samsung unveils Jet 95S cordless vacuum in Australia, a AUD $799 model built for 'chore snacking' with stronger suction and smart cleaning modes.

By Mark Tarre • 4 min read • Fri, 20th Mar 2026