Market research stories
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.
Qualtrics crowns Act XM top Asia Pacific Japan partner as it launches inaugural global Partner of the Year Awards across five categories.
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.
IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.
UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.
UK resellers shift from AI hype to hands-on deployments as customers demand automation, analytics and compliance in communications.
Virgin Media O2 paid GBP £6.6m to customers for 85,500 unwanted devices in 2025, highlighting e-waste risks and data security fears.
Telstra tops national NBN brand funnel measures, while Aussie Broadband emerges as the most trusted provider in Conjointly's new tracker.
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.
Australia races to expand data centres as AI demand soars, testing how far densification can go while still hitting net-zero ambitions.
Samsung keeps Southeast Asia lead as Apple jumps to third, but rising memory costs and a shift to pricier phones lift revenue above shipments.
Visa widens Bridge tie-up to let more firms issue stablecoin-backed cards, targeting faster, more certain cross-border SMB payments.
Australian cyber security spending will hit AUD $7.555 billion in 2026, as AI adoption, talent shortages and rising threats fuel fresh investment.
Payment outages are threatening Canadian retail and hospitality, with disruptions exposing merchants to an estimated USD $7.6 billion a year.
Irish enterprises have squandered an estimated EUR €720 million on failed AI projects as poor strategy, bias and explainability woes derail plans.
Australian firms boost AI spending for customer experience, but skills, data gaps and staff concerns show ambitions outpacing readiness.