Market research stories - Page 6

NTT DATA and Google Cloud are bolstering their strategic partnership to advance cloud-based data analytics and generative AI solutions across the Asia Pacific.

SoftServe has been recognised as a Challenger in Gartner's 2024 Magic Quadrant for Custom Software Development Services, highlighting its focus on Generative AI.

A new report by Qualtrics reveals that AI-generated synthetic personas could account for over half of market research data collection by 2025.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com's Fast 50 Index, defying AI disruption fears.

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

Melbourne's The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

Conjointly and Cint have partnered to enhance survey data quality and reduce fraud through a new server-to-server integration, promising reliable insights.

Angel Investment Network's 2024 survey reveals that Angel investors' motivations shift towards positive impact over financial gain, highlighting new trends and potential pitfalls for start-ups.

Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.

Proptech is revolutionising the commercial property industry, offering solutions to challenges like complex legacy systems and manual processes.

Juniper Research predicts a 138% jump in transactions via biometric-enabled Point of Sale (POS) terminals, climbing from 19.5 billion in 2023 to 46 billion by 2028.

ADP has been acknowledged as a global payroll front-runner by prominent industry analysts including Everest Group.

Gigamon has been recognised as a top vendor in the burgeoning deep observability market, according to a new study by 650 Research.

UK-based research and analytics firm Milieu Insight has launched Canvas 2.0, a platform that enables real-time collaboration for market research teams.

The voice analytics market is set to soar to $9.33bn by 2030, fuelled by growing use of voice recognition tech.

Stanley Capital Partners invests in tech company Roboyo, aiming to enhance the global leader in hyper-automation's growth.

In a leadership shuffle at Human8, Camille Nicita steps into the role of global CEO, replacing co-founder Kristof De Wulf.

Asian businesses prefer Asian cloud providers due to their better understanding of the Asian mindset, according to a survey commissioned by Alibaba Cloud.

Network as a service adoption to accelerate by 38% within two years as businesses adapt, with APAC in the lead, according to a survey by Aruba.