The Ultimate Guide to Partner Programmes

2026 · Indian Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Indian Partner Programmes news
Analyst Insights
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
3 days ago
Legacy tech blocks AI projects across Asia Pacific
IDC · Partner Programmes · Hybrid Cloud
4 days ago
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
Last week
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
Last week
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
Last week
Expert columns
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
Yesterday
Agentic commerce and the evolution of retail purchase behaviour
By Sangeeta Mudnal of Glu
3 days ago
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
5 days ago
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
Last week
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
Last week
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
Last week
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
Last week
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
Points, personalisation and innovation: How industry leaders are redefining loyalty
By Eagle Eye
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Interviews
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Exclusive: Celonis' Pascal Coubard shares APAC ambitions and growth
Discussing Procurement
Thu, 11th Dec 2025
Exclusive: The future of creative agencies as platforms
Discussing Digital Transformation
Thu, 30th Oct 2025
Recent news
Temenos forum spotlights AI & banking modernisation
About Digital Engagement
Yesterday
Exclaimer links Workday to email signatures & meetings
About Video conferencing
Yesterday
Netskope launches Mumbai management plane for Indian data
About Firewalls
Yesterday
SAS names Deloitte, Microsoft & Intel as partner winners
About IT services
Yesterday
SentinelOne appoints Shah as Channel Director for ANZ & APJ distribution
About Resellers
Yesterday
11:11 Systems named Cohesity's MSP Strategic Partner
About Cloud Services
Yesterday
Azul momentum surges as enterprise Java demand jumps
About Cloud Services
Yesterday
SITA says fragmented data hinders aviation tech spend
About Sustainability
2 days ago
Bizzdesign launches Unify to link collaboration & data
About Workplace
2 days ago
Colt completes SAP cloud ERP migration across 40 countries
About Cloud Services
2 days ago
MetTel launches connected laptop service for enterprises
About Bring Your Own Device
3 days ago
Trustifi adds AI video training for MSP phishing drills
About Data Protection
3 days ago
Auctor raises USD $20 million for software implementation
About IT services
3 days ago
Tollring unveils AI tools for customer conversation analysis
About Business Intelligence
3 days ago
StorMagic posts 36% growth as VMware rivals gain ground
About Virtualisation
3 days ago
Job moves
iManage appoints Ryan Begin & David Zember to partner roles
Move at Salesforce
3 days ago
Portnox names Jonathan Skinner as Chief Marketing Officer
Move at Symantec
4 days ago
Backblaze names Anuj Kumar as chief revenue officer
Move at VMware
4 days ago
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
Move at Spectra
4 days ago
Ping Identity names Antony Collins to lead APJ channels
Move at ServiceNow
4 days ago
Hyland appoints Lubor Ptacek as Product Marketing Chief
Move at OpenText
5 days ago
ADAPTOVATE appoints Jim Cundiff to boost North America
Move at ADAPTOVATE
Last week
Synthflow appoints Matt Alexander as Channel Chief
Move at Ericsson
Last week
Freshworks names Vahalia to lead global partner push
Move at Freshworks
Last week
Akamai appoints Sean Li to lead Asia Pacific sales
Move at Akamai
Last week
Top players
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