The Ultimate Guide to Personalisation
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
SquadStack AI Adds Visual Intelligence to Sales Calls
Redundant questions could fall as voice AI starts using product images and listing data to tailor sales calls before they begin.
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
Analyst Insights
Research and market analysis connected to Personalisation
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Autonomous AI 'agentic customers' set to reshape banks
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
AI shopping boom puts checkout under pressure
Agentic commerce and the evolution of retail purchase behaviour
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
Points, personalisation and innovation: How industry leaders are redefining loyalty
The zero-click future: How to optimize your email strategy for AI
The pros and cons of AI in content generation: all you need to know
Trust as a measurable asset for CMOs in the age of AI
Agentic AI and the question of equitable intelligence
Interviews
Interviews and video coverage from the network
Recent Personalisation News
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
Klaviyo expands Anthropic link for marketing workflows
Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
Salsify launches SalsifyIQ an intelligence layer commerce
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
ICBA names six firms to ThinkTECH accelerator cohort
Community banks will test tools for fraud, payments and compliance as ICBA brings six firms into its eleventh ThinkTECH accelerator class.
Weverse deploys Google Cloud AI for global fan support
Fans in 245 countries and regions can now get round-the-clock help on tickets and merchandise as Weverse automates support with Google Cloud AI.
Twilio launches tools for human & AI conversations
Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.
Adobe completes Semrush deal to boost AI search tools
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
TravelOne launches behavioural intelligence tool for travel
Travel platforms could lift conversion and personalisation as TravelOne adds real-time behavioural signals to systems built on booking history.
TD Insurance launches first AI chatbot for clients
The tool aims to cut routine enquiries and help Canadians compare cover without logging in, as TD expands AI across its businesses.
Klaviyo launches Custom Skills for Customer Agent AI tool
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
Lovable launches mobile app for building websites on the go
Users can now build and review web apps on their phones, as Lovable extends its no-code platform beyond the desktop for founders and designers.
eCommerce AI spending rises as leaders fear readiness gap
Despite higher budgets, 73% of eCommerce leaders say their firms are not ready for wider AI use, survey data show.
SAS adds agentic AI tools to Customer Intelligence 360
Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.
Retailers slow expansion as economic pressures bite
Fewer than one in six retail executives are chasing strong growth as inflation, trade disruption and geopolitical instability squeeze margins.
Adobe adds agent tools to Experience Manager Forms
The update aims to speed up high-intent journeys by making forms easier to build, personalise and complete without heavy IT support.
AI shopping agents reshape retail buying & checkout
Retailers face a new fight for visibility as AI agents increasingly decide which products get bought and checked out for customers.
WPP integrates Google Earth AI into marketing platform
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
Adyen adds loyalty software in €750m Talon.One deal
The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.
Tredence launches agentic AI suite with Google Cloud
The suite is already running with customers in several markets, as Tredence and Google Cloud target enterprise AI projects stuck in pilot mode.