The Ultimate Guide to Personalisation
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
Galgotias students raise INR 3 crore for AI startup
The funding will help Cybergenix Security expand its AI and cybersecurity platform as Indian universities push harder into student entrepreneurship.
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
SquadStack AI Adds Visual Intelligence to Sales Calls
Redundant questions could fall as voice AI starts using product images and listing data to tailor sales calls before they begin.
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
AI shopping boom puts checkout under pressure
Agentic commerce and the evolution of retail purchase behaviour
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
Points, personalisation and innovation: How industry leaders are redefining loyalty
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
Microsoft unveils AI agents, models & security tools
Developers and enterprise customers will get more AI controls as Microsoft adds agents, in-house models and security tools across its software stack.
Microsoft launches Scout personal agent for 365 work
The new tool can schedule meetings, flag delays and act within existing permissions as Microsoft pushes autonomous software into everyday office apps.
Snowflake expands CoCo agent & launches Datastream
Businesses can now feed live data into governed Snowflake tables more easily, as the company ties AI app building to real-time streaming.
McKinsey flags widening B2B gap as AI lifts leaders
Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.
Mailchimp launches Analytics AI & expands integrations
Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.
AWS launches agentic shopping assistant for retailers
Retailers could deploy branded AI shopping assistants in about 60 days, as AWS opens Amazon-tested technology to external merchants.
Pattern launches Pi AI engine for eCommerce brands
The platform gives brands real-time, audited automation across marketplaces, with human approval required for some actions and millions already completed.
Apple registers genai subdomain ahead of WWDC AI pitch
Developers could get a clearer AI roadmap at WWDC, after a newly registered subdomain fuelled speculation about Apple's next software pitch.
Workday launches AI agents for IT support & travel
Employees could see fewer helpdesk calls and expense reports as Workday rolls out agents that automate IT support and business travel tasks.
Google adds AI tools to Asset Studio for advertisers
Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.
Google adds Gemini-powered ads to AI search results
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
Altimetrik wins three ISG life sciences digital nods
The rankings bolster Altimetrik's push to win larger contracts from drugmakers as life sciences firms seek AI that improves regulated operations.
Canva launches Gemini app for branded design edits
Users can now turn Gemini-made images into editable Canva files, giving businesses a quicker way to apply brand rules and refine drafts.
Google unveils new AI tools across Workspace & Gemini
Users will be able to draft emails, edit images and summon an AI agent as Google broadens paid access across Workspace and Gemini.
Google unveils AI search & agent tools at I/O 2026
Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.
Clouted raises USD $7 million for AI marketing platform
Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.
Google unveils AI ad & commerce tools across Search
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
Optimizely says AI agent use jumps 42% as adoption grows
Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.