Rebrand stories
AvePoint rebrands its SaaS learning product, AvePoint EduTech, as MaivenPoint to reflect the shift towards user-driven learning experiences.
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
Bill Identity Limited (BID) has announced it's rebranding to Optima Technology Group as part of a comprehensive repositioning.
Comodo Security Solutions rebrands as Xcitium, launching zero threat endpoint technology to combat ransomware and malware.
Delinea has announced strong results for the Q1 2022 financial quarter, with annual recurring revenue (ARR) growth exceeding 35%.
PPDS announces new global management structure and team to accelerate growth plans, led by Franck Racapé, Martijn van der Woude, and Robert Hsu.
GoTo appoints Michael Day as VP of partner sales, leading the newly launched GoTo Partner Network and aiming to grow global partner programs.
ThycoticCentrify rebrands as Delinea, emphasising its specialisation in privileged access management. CEO Art Gilliland leads the renamed company.
NortonLifeLock unveils new branding to highlight its role in cybersecurity and empower consumers in the digital world.
Kaspersky rebrands its Asia Pacific offices with a fresh new look and logo, as it continues to evolve its brand offering.
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Melbourne IT has officially re-launched as Arq Group to reflect its evolution beyond domain hosting, with 99.35% shareholder support for the change.
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
Indara Digital Infrastructure, formerly Australia Tower Network (ATN), has rebranded to expand its digital infrastructure services.
Vodafone NZ has announced a significant rebrand, with the company announcing it is changing its name to One New Zealand in early 2023.
Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.
New Zealand IT distributor Telegistics has rebranded as Entelar as it seeks to better reflect the company's growth and range of services.
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Xero has rebranded with a new tagline, 'Beautiful business,' to highlight its evolution from accounting software to a comprehensive business platform.
