Rebrand stories
It's simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
Clearswift restructures its global distribution strategy, introducing a uniform two-tier channel program with enhanced partner margins and rebate schemes.
