Customer Analytics stories
Customer experience buyers are rewarding platforms that tie service quality to revenue gains, with RingCentral standing out in Metrigy's latest study.
Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.
Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.
Poor mobile data quality can cost retailers deliveries, revenue and loyalty as shoppers switch devices and systems leave records incomplete.
Bedrock expands ArgusAI to map AI agents, MCP servers and Snowflake Cortex access, promising unified oversight of enterprise AI risk.
ThoughtSpot debuts Spotter Semantics, an AI-native semantic layer to give analytics agents consistent, governed answers to data questions.
MaxContact Australia rebrands as Kaizn, expanding into independent CX and contact centre advisory across Australia and New Zealand.
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.
As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.
Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.
Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.
US banks tighten grip on AI patents in finance, with a small North American elite racing ahead as European rivals fall further behind.
Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.
Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.
Banks and credit unions can now track where customers drop out in online banking journeys, helping lift adoption and self-service.
Hospitality operators could see faster guest logins and better data capture, as the system links public Wi-Fi access with marketing tools.
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.
UK resellers shift from AI hype to hands-on deployments as customers demand automation, analytics and compliance in communications.